An effective response to the pressures of market-driven changes requires that an organization’s leadership proactively and strategically market the practical benefits and challenges of the change program with its internal and external participants in order to secure their commitment to its success.

Change Management Associates International offers its clients a personal, organization-specific, results-driven approach to the development and implementation of a strategic internal marketing program to support individual and organization-wide changes.

• Our focus is on influencing behaviors within an organization that enhance its  readiness for the changes to be introduced.
• Our objective is to engage the cooperation of all relevant internal and external groups in  supporting the changes to be introduced and institutionalized.

• development of internal marketing communications and change management goals and strategies:
      · identification of organizational change objectives
      · assessment of current change management and communications activities
      · segmentation and selection of change program participants
      · formulation of segment-specific change marketing strategies   
  

• organizational development and management facilitation
     · senior executive engagement/buy-in to the change marketing program   
     · clarification of program roles and responsibilities
     · program coordination with technology development and implementation activities   

• internal marketing and change management program implementation
     · development & monitoring of marketing and change management action plans
     · staff orientation and training
     · executive coaching analysis and actionable documentation of plan execution